B2B Employee Advocacy

In the fast-paced world of B2B marketing, it’s clear that your most valuable assets are not just the tools you use but the people who work for you. B2B employee advocacy has shifted from being a supplementary program to a crucial strategy for businesses aiming to break through the clutter and forge genuine connections with potential clients. When employees actively support and promote your brand, it resonates more with prospects, making it an essential element of your marketing efforts.

Transforming Your Team into B2B Advocacy Champions

Successful employee advocacy goes beyond simply asking your team to share content. The most effective programs begin with education, helping employees see the personal benefits of participation. When team members understand that sharing insightful industry content can position them as trusted advisors, their motivation to advocate increases significantly. This aligns with modern B2B Lead Generation EPR strategies that value relationship-building. Additionally, we address the challenge of content curation by providing a library of pre-approved, customizable materials so employees can share authentic and professional insights. Measurement of advocacy impact is also crucial; we've established methods to connect advocacy efforts to real business results, demonstrating how shared content can warm up leads and boost conversion rates, significantly enhancing the effectiveness of B2B Account-Based Marketing (ABM) initiatives.

Develop relevant one to one conversations

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By focusing on building meaningful relationships with decision-makers and key influencers, Trueleads enables companies to expand their identified addressable market.

Trueleads technology-driven approach ensures that businesses not only reach more potential customers but also cultivate connections that are primed for long-term engagement. This strategy effectively increases the scope of qualified leads, allowing businesses to grow their reach and drive sustained demand.

Accelerate your top of funnel pipeline

Trueleads drives demand generation by leveraging targeted LinkedIn automation with our Truedemand platform to help businesses build a consistent flow of high-quality prospects.

By combining advanced lead targeting with seamless automation tools, Trueleads enables companies to fill the top of their sales pipeline with prospects that align with their ideal customer profile. This approach allows businesses to focus on nurturing and closing deals, reducing the manual effort required for lead generation. With Trueleads, businesses can expect a higher volume of relevant leads, driving stronger demand generation and accelerating their sales processes.

Save time, improve resource utilisation & increase capacity

Trueleads saves time and boosts resource efficiency by automating lead generation, allowing sales teams to focus on what they do best—closing deals.

By handling the repetitive tasks of identifying, targeting, and engaging prospects through LinkedIn automation, Trueleads ensures that only qualified leads reach sales teams. This targeted approach streamlines the sales process, reducing the time spent on manual outreach and maximising productivity. As a result, businesses can allocate resources more effectively, increasing sales efficiency and improving overall pipeline performance

Drive Revenue and EBITDA

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Trueleads delivers high-quality, targeted leads that convert.

Our advanced data analytics and precise audience targeting ensure that you reach the right prospects at the right time, reducing wasted marketing spend, saving your sales team valuable time and delivering high multiple ROI.

Turning Your Team into Your Competitive Advantage

In today's competitive B2B environment, your employees can set you apart from others offering similar products and services. Building a sustainable employee advocacy program not only respects your team’s time but also generates measurable business impact, including expanded reach and faster sales cycles. If you're looking to leverage your team as your most powerful marketing channel, we invite you to explore how a customized B2B employee advocacy program can drive results for your organization. Visit our home page for further insights on integrated B2B marketing, or contact us to discuss how we can assist your employees in becoming authentic and effective advocates for your brand.

"So to the other Digital Marketing Managers out there if you are looking to scale your social selling programme I would 100% recommend Trueleads as the key platform to take it to the next level.“

Cian O’Regan EuroNorth, Senior Manager, Digital Marketing, Dassault Systèmes

" Trueleads is an amazing platform that delivers consistently great results. It streamlines the process and makes everything so much easier. I cannot recommend it highly enough! "

Zoe Edmeades CEO, The Security Company

"Trueleads has been a pioneer in Lead Generation technology for a few years, offering a scalable, affordable way to narrow down the leads who will bring the most reward. But technology is only as good as the training you get to maximise the platform, and this is where Trueleads excels with a Customer Success Team that wants to drive your business's revenue with insightful input and best-in-class knowledge."

Mark Neave Head of New Business, Brand and Marketing, Mentor Group

"Trueleads is a fantastic tool for getting the right connections for Lead Generation in both end User and Channel. As Head of EMEA for RedSeal it was the single best investment in helping to grow the regions profile and pipeline."

Richard Adams EMEA Channel Director, RedSeal

"Trueleads the partner of choice for Linkedin lead generation automation. The amount of feedback is impressive to initiate conversations and initial meetings with contacts within your marketplace A trusted solution for anyone looking for LinkedIn Automation."

Richard Montgomery VP Sales, Thingtrax

"True leads has saved me so much time and improved my sales performance week on week. The amount of time you save using true leads is very helpful. Sending automated messages everyday books you meetings in the background while you can focus on emails and calling"

Jack Lawton Strategic Account Manager – Sonicwall

Some of our 50+ customers

Leading enterprises trust Trueleads to drive their demand generation because we deliver results.