Unlocking the Power of Social Selling in B2B Marketing: An Interview with B2B Marketing Specialist Shane Redding

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is crucial for success.

One of the most impactful strategies gaining momentum is social selling—a technique that leverages social networks to build relationships, generate leads, and drive sales.

To delve deeper into this transformative approach, we had the privilege of sitting down with Shane Redding, a renowned authority in the field of B2B marketing and social selling.

Shane Redding brings a wealth of knowledge and experience to the table. As a seasoned marketing consultant and speaker, she has helped numerous organisations enhance their marketing strategies and achieve measurable results. With a career spanning over two decades, Shane’s insights have been featured in various prestigious platforms, making her a sought-after voice in the industry.

In this exclusive interview, Shane shares her views and expertise on the benefits of social selling, practical tips for implementation, and its future in B2B marketing.

Whether you’re a seasoned marketer or just starting out, Shane’s valuable advice will equip you with the tools needed to leverage social selling effectively.Watch the interview to discover how social selling can revolutionise your B2B marketing efforts and position your business for sustained growth.

“Watch out for our next interview with Professor Adrian Johnson. Adrian is an Adjunct Professor at INSEAD and the Programme Director of the INSEAD Summer School.

Adrian teaches MBA/Executive MBA courses in Fontainebleau and Singapore as well as Executive Education customer-specific and open-enrolment programmes. Adrian is also a supervisor of final Executive MBA student projects and has been a teacher, judge and mentor for Startup and Sci-Tech Commercialisation Bootcamps.

Adrian works with C-suite Executives of multinational corporations on issues such as digital transformation, change management, intrapreneurship and business model creation.”