Trueleads Case Study Dassault Systemes

Overview

Dassault Systemes, the 3DEXPERIENCE COMPANY provides businesses and people in all sectors with virtual universes to imagine sustainable innovations capable of harmonising product, nature and life.

Their 3D modelling, simulation, information intelligence, social and collaborative solutions help our customers transform their ideas into innovative products, services and experiences – from major companies, to start-ups and governments, and individual users.

Dassault Systèmes brings value to more than 300,000 customers of all sizes, in all industries, in more than 150 countries.”

The Challenge

The senior marketing team at Dassault Systemes had identified that they could benefit from developing a social selling strategy. However, they needed a way to implement this without it becoming too time consuming and onerous for the sales teams to effectively implement and manage. Their key objective was and continues to be to widen the universe of the contacts the sales teams are engaged with, to develop awareness and drive demand for Dassault Systemes as a market leader in their industry across a wide range of verticals.

Having undertaken an extensive procurement process chose Trueleads as the only Enterprise platform on the market to enable them to achieve these objectives expediently and cost effectively.

Trueleads provides a platform and supporting services to expediently enable and scale the social selling activity across the organisation delivering engagement and demand on a strategic level and tactical opportunities to promote event attendance and asset distribution.

Internally within Dassault Systemes Trueleads were required to deliver and promote social selling within the sales organisation of Dassault.

Externally Trueleads supported the Dassault Sales teams with identification of appropriate targeting methodologies, effective messaging and training to engage with a broad range of manufacturing organisations; ranging from automotive to electronics, in medicine, clinicians to pharmaceutical; in engineering; from Architecture to Aerospace.

Each of these diverse sectors in the context of social selling needs bespoke tailored messaging and the Trueleads team became instrumental in educating the Dassault sales teams in the importance of this personalisation at scale across sectors to deliver an effective social selling strategy.

The use of the Trueleads platform began in January 2024 and is ongoing. Regular reporting provides the opportunity to not only track success but also optimisation and ongoing coaching of users to maximise positive outcomes.

Dassault Systemes began using the Trueleads platform in January 2024

Within 6 months the 14 members of the Dassault sales team managed to generate:

3749 New Connections on LinkedIn with appropriate personas
To date this has resulted in 223 BANT qualified leads with an average order value of £50,000
Total potential pipeline generated by the activity is: £11,150,000
This represents a probable ROI of: 64:1

We also estimate that the platform has saved the sales team as a whole over 5000 hours in total of time invested in developing their social selling activities during that period.

Plus, each team member has achieved a social selling index over 100 with some team members achieving in excess of 400, which places the overall team in the top 2% for Dassault’s industry.

“Here at Dassault Systemes innovation is at the core of everything we do. That’s why we chose Trueleads as the leading player in social selling technology. Success with Trueleads comes in many different forms, first off it could be seeing a sales person really become a thought leader in their field and seeing them really contribute to and influence discussions online, in tandem they will grow their social selling index which will really help their profile whilst driving key interactions on our website as well as driving people to webinars and events. So to the other Digital Marketing Managers out there if you are looking to scale your social selling programme I would 100% Trueleads as the key platform to take it to the next level.”

Cian O’Regan EuroNorth, Senior Manager, Digital Marketing, Dassault Systèmes

Case Study: Dassault Systemes

Overview

The Challenge

The Solution

The Impact

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