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gsa case study trueleads

Case Study: Global Secure Accreditation

GSA faced challenges building a sales pipeline for its hotel product with a complex and unique route to market targeting corporate travel/risk teams instead of hotels directly.

Overview

Founded in 2018 by Bob Quick, a former police officer and Chief Constable of Surrey, GSA was established in response to terrorist tragedies in Mumbai and Sousse. The company aims to enhance hotel safety by assessing and accrediting their preparedness. Over time, GSA has expanded into a group focusing on travel risk management, government contracts, cybersecurity, and security/risk consulting.
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The Challenge

GSA faced challenges in building a pipeline and prospect list for its hotel product. The complexity was heightened due to the unique route to market, which targeted corporate travel/risk teams instead of hotels directly.
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The Solution

To address these challenges, Trueleads ran a marketing campaign targeting individuals in the travel risk/security industries. The campaign focused on encouraging connections with varied job titles across different regions, aligning with GSA’s global business approach.

GSA and Trueleads worked closely to identify diverse job titles in different regions, ensuring to connect with people in their respective time zones. This approach was crucial in portraying GSA as a global entity.

The Impact

The collaboration led to a significant growth in GSA’s connections and prospects. There was high engagement with the campaigns, raising awareness of GSA’s products, services, and brand, though direct business outcomes were not immediate.

GSA’s experience with Trueleads was highly productive. Trueleads’ approach enabled GSA to connect with a large number of potential prospects, a feat they wouldn’t have managed independently. The success of this collaboration led to GSA re-engaging Trueleads for their new cybersecurity business.

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