Intent Data as a Service

Unlock your sales funnel's true potential

Discover a data-driven advantage

The right message at the right time
Tailor your message and sales approach at the most opportune moment

Intent Data as a Service

Navigating the landscape of Intent Data providers can be overwhelming. Choosing the right fit for your business while considering the necessary team, resources, and expertise can be a challenge.

At Trueleads, we offer Intent Data as a Service, providing your organisation with the latest intent data signals without the need for you to invest in your own intent data platform or provider.

  • Discover the best intent data sources for your campaign
  • Map key metrics and audiences
  • Create Account-Based Marketing (ABM) campaigns
  • Set measurable goals and track progress
  • Incremental improvements through data-driven analysis

Our service delivers results so your sales team can focus their energy on closing deals

Intent Data filters
Intent Data as a Service dashboard and new leads reporting
Key Metric Mapping

Our experienced consultants work to identify and map out the most crucial metrics for your business.

From lead volume to conversion rates and revenue targets, we help you define clear and measurable goals that align with your business objectives.

Additionally, we develop a customized dashboard that enables you to track performance, identify areas for improvement, and make data-driven decisions.

Intent Data connection and messaging dashboard

Audience Mapping

Understanding your target audience is vital for effective marketing strategies.

Our team assists you in developing a comprehensive understanding of your audience, including:

  • Pain points, preferences and purchase behaviour
  • Interests, and key influences
  • Experience and specialist knowledge

Our service delivers results so your sales team can focus their energy on closing deals

ABM Planning

Account-Based Marketing (ABM) is a powerful approach to engaging with high-value prospects. Based on your key metrics, requirements, and audience insights, we craft a tailored ABM plan.

Our consultants provide guidance on account selection, messaging, and content development, ensuring that your ABM program maximises the potential of the latest intent data mapping techniques. 

Together, we establish a clear roadmap for executing your ABM strategy.

Intent Data Mapping

We delve deep into understanding the intent signals that indicate when a prospect is ready to engage with your brand.

Our team collaborates with you to identify the most relevant data sources and develop a comprehensive strategy for capturing and analysing intent data. By prioritising your sales and marketing efforts based on these insights, you can optimise your ROI and achieve greater success.

With Trueleads, you gain access to a team of experts dedicated to unlocking the power of intent data for your business.

Intent Data audience mapping for targeted messaging

Our team behind your success

Our team of experts are available any time you need help. By working together, we can build successful lead-generation campaigns to excel in today’s digital world.

Tom Happé Trueleads Founder
Tom Happé
CEO & Founder
Roddy Radusca Trueleads
Roddy Radusca
Customer Success Lead
At Trueleads, we are committed to delivering exceptional lead-generation services tailored to your unique business needs — partner with us to unlock the full potential of digital-first lead generation and accelerate your business growth.
Case Studies
Catalyst ERP
The partnership led to a 33% increase in connection rates. In six months, this collaboration created seven new business opportunities, marking a significant achievement for Catalyst ERP.
eurofins scientific se 20210204154626
A notable increase in the quantity and quality of leads thorough careful selection and deep research ensuring a higher probability of conversion
SonicWall logo
An 80% reduction in time the Business Development team spends on manual LinkedIn prospecting maintaining a steady flow of Marketing Qualified Leads (MQLs)
GSA Accreditation Logo
GSA faced challenges building a sales pipeline for its hotel product with a complex and unique route to market targeting corporate travel/risk teams instead of hotels directly.
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Digital Lead Generation Services

Intent data refers to behavioural signals or data points that indicate a person’s or organisation’s intention or interest in a particular product, service, or topic.

It includes online activities such as website visits, content consumption, search queries, and social media engagement.

Intent data provides valuable insights into the interests and needs of potential customers. It helps businesses identify prospects who are actively researching or showing intent to purchase, enabling targeted marketing efforts and improving conversion rates.

Businesses use intent data to identify and prioritise high-potential leads, personalise marketing messages, and deliver targeted campaigns. It helps in tailoring content, optimising ad targeting, nurturing leads, and enhancing sales and marketing alignment.

While intent data can be a powerful tool, it’s important to consider the potential pitfalls. Some challenges include data accuracy, incomplete insights, privacy concerns, and the need for proper data interpretation and analysis to derive actionable insights.

Intent data as a service eliminates the need for investing in your own intent data platform or provider.

It saves time and resources while providing access to the latest intent data signals.

This allows organizations to focus on leveraging the data for lead generation, account-based marketing, and tracking campaign performance.


Intent data is collected through various methods such as tracking website visitor behaviour, monitoring content consumption, analysing search queries, monitoring social media interactions, and leveraging third-party data partnerships.

These data collection methods provide insights into the digital footprint and activities of potential customers.

B2B intent data specifically focuses on the intent signals exhibited by businesses and professionals.

It provides insights into companies’ research, purchasing, and decision-making behaviours, helping B2B organizations identify prospects actively searching for solutions or expressing interest in specific business-related topics.

Data integrity is crucial because the accuracy, completeness, and reliability of intent data directly impact its effectiveness.

Reliable intent data ensures that marketing and sales teams are targeting the right prospects and making informed decisions. It improves campaign performance, enhances lead qualification, and maximises the ROI of marketing efforts.

Yes, intent data can be used for advertising purposes. It allows businesses to target relevant ads to individuals or organizations displaying intent signals related to their products or services.

By leveraging intent data, advertisers can deliver more personalized and timely advertisements, increasing the chances of engagement and conversion.

Intent data can be valuable for various B2B services, but its effectiveness may vary depending on the industry, target audience, and specific services offered.

Industries such as technology, software, finance, and professional services often benefit from intent data due to the research-intensive nature of their buying processes.

However, the suitability of intent data for specific B2B services should be evaluated based on the target audience’s digital behaviour and the availability of relevant intent data sources.