This isn't Theory

It’s the exact LinkedIn system I used to build my personal brand, grow Trueleads from scratch, and help 500+ founders and sales pros generate real pipeline through social selling.

I’m Tom Happe, a former B2B sales rep with over 15 years’ experience selling into cybersecurity and tech. I hit Presidents Club multiple times, built a career on strong relationships and consistent results… but I always hated cold calling.

When COVID hit, I lost my job, and with it, my plan. So I built Trueleads from the ground up. No funding, no team at first. Just LinkedIn, content, and a belief that there had to be a better way to sell. Five years later, we’ve helped over 500 founders and sales pros build real pipeline and built a 7figure business using this exact a proven social selling system.

I ran a traditional agency for years team, retainers, complexity. But what worked best was always the simplest part: the content-led, productised, lean model powered by my personal brand.

Now I’m going all-in on that.

I teach founders and sales professionals how to build pipeline the modern way — using LinkedIn, content, conversations and connection.

– No cold calls
– No spam
– Just scalable social selling, taught by someone who’s actually done it.

This brand is personal, not polished. Real over corporate. Built on experience, not theory.

My goal? Help 2,000+ founders and salespeople escape the noise and grow their business through social selling that actually works.

Tom Happe
Founder